Introduction
Shiro, a logistics company size 30, came to 360Airo with a familiar problem
A capable sales team that worked hard but couldn’t scale outbound the way the business needed. Within 30 days of implementation, the team’s outreach capacity, qualified conversation volume, and new client wins moved in ways that changed how leadership thought about pipeline generation.
The problems: Manual research and difficulty scaling outreach
Manual workflows could not support both quality and volume at the same time. Shiro needed quality at scale, not just more volume.
Manual research consumed hundreds of hours
Before 360Airo, reps spent close to four hours a day researching logistics decision-makers working through directories to find people worth contacting.
Scaling was impossible
Without a system to manage sequencing, replies and next steps were tracked manually, and prospects who didn’t respond often went unanswered.
Growth was tied directly to headcount
Adding capacity meant adding people, and even then, the ceiling on qualified conversations stayed low.
Why 360Airo worked: Scale, speed, and automation
360Airo replaced the manual front end of the sales process with AI-driven prospecting built around Shiro’s ideal customer profile.
Automated Prospecting
Instead of reps hand-searching for buyers, the platform identified qualified logistics decision-makers automatically and queued them for outreach.
Personalized Messaging at Scale
From there, personalized messaging went out across email and LinkedIn, with automated sequencing handling follow-up timing.
Unified Inbox
Reply intent detection flagged genuine interest and routed it to the right rep, while a unified inbox kept every conversation in one place.
Results in 30 days
What Changed
The core difference wasn’t more effort it was where effort went. Research, which used to consume most of the team’s day, dropped to about an hour, with the platform handling discovery and qualification in the background. That freed reps to spend their time on conversations that were already warm, rather than the search for who to talk to next.
Follow-up stopped depending on memory or bandwidth. Every sequence ran automatically and consistently, so prospects who needed a second or third touch actually got one. And because outreach volume was no longer capped by available hours, the team reached five times more prospects without adding a single new hire.
- Sales reps manually searched for logistics decision-makers
- Outreach volume was limited by available time
- Follow-ups were inconsistent and often missed
- Generating new business required significant manual effort
- Growth depended on hiring more sales resources
- AI automatically identified qualified logistics buyers
- Personalized outreach launched at scale across multiple channels
- Automated follow-ups ensured no opportunity was missed
- Sales team spent more time closing and less time researching
- 7 new clients acquired in just 30 days
- Predictable pipeline generation without increasing headcount
How Shiro runs 360Airo day to day
Outcome
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Thirty days in, Shiro had a different sales motion one where pipeline growth no longer depended on adding people, and qualified conversations were no longer a function of how many hours a rep could squeeze into research. The team kept its size and changed its output.
For revenue leaders managing the same constraints too much manual prospecting, follow-up that depends on individual discipline, growth capped by headcount 360AIRO offers a path to the same result: more pipeline, generated with less manual work.
